| Marketing has been around as long as dirt. It changes every 3-5 years regarding how to best reach your 'demographic' (customer). But it always has and always will involve providing a summary of why they need you or your product or service. That is the heart of any business. The graphics and design are central to providing the consumer with a snapshot of 'who you are' and what you are about. |
| Your print materials are an opportunity to have a one-on-one meeting with your potential customers. How important is that? |
| The type of graphics and design determine how your customer feels about their first impression of your business, and consequently has alot to do with whether they will follow through and visit your store or your website. |
| You can't really get any more important than that. |
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