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TAG
looks at the development of a logo as one of the most important
parts of forming a clear path to your target
market.
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There are countless ways to approach something like a logo. You will have to consider color choice(s), will you use an icon, letters, a phrase, an abstract image or a combination of things. Will it be small; will you be able to recognize it on site as a standalone image (Apple, Nike, McDonald's, etc), or will it have your name next to it at all times (Microsoft [actually their name is their logo], American Express, Cisco Systems). |
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For small to medium sized businesses, a standalone, recognizable logo may not be as important as it is for a national or international company. Think about this though: would a potential customer feel your company is progressive and thoroughly competent in your market and that you stand alone from your competition if you have branded yourself so well ? Can you look more established ? |
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It is not guaranteed. It is more likely ? Yes. |
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| For examples of our logo work, click here. |
