| Every person involved in a negotiation will bring their own expectations to the table regarding an outcome. In the desired benefits stage of assessment, we find out what the client is really looking for. From time to time, we find that the hype of the Internet has given people the idea it is the answer to all their needs. Some people are in the opposite position: they think it is a waste of time and money. |
| The truth is really somewhere in the middle. The Internet is a tool, just like a telephone or a peice of direct mail. It can be a source of greater effeciency or a headache. The headache happens if you get the wrong company to build your website. |
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