| By integration issues, we mean looking at the activities of current staff and the office methods being used to provide communication between your company and the clients you serve. Integrating the customer service functions of your staff with the service components of your website can cut down on workload for your staff, but it can also make your staff feel unproductive, and possibly unnecessary. These solutions to these issues will be addressed in the strategy portion of assessment, but for now you can see the need to look at integrating the current resources with any Internet solutions. |
| Integration also involves your current marketing activities and blending the Internet solutions with these. Having one clear and concise message will help to avoid confusion your target client. If you choose to include online sales, your current inventory and sales methods will need included. |
| Lastly, integration applies to the resources needed to manage and maintain an Internet presence. Will you assign these tasks to current staff; hire additional staff; or outsource this function (TAG can provide these services). |
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