Some of the newer technologies are really advances of current tools. One example is Java and JavaScript. Java was a buzz when it was first developed by Sun Microsystems (www.sun.com). It was considered the future of interactivity for the Web. It has lived up to those expectations and more.

Programmers are finding ways to utilize Java technology to for database technologies which will make the web easier and faster to search, it will make the presentation and delivery of e-commerce and financial transactions more secure, as well as a host of ways to make the experience for the user more visiually appealing and dynamic.

For businesses on the Web, this has always been at issue: once we get the customer to our website, then what? The next generation of site designs and programming will be geared toward providing the best service for your customer AND giving them a reason to come back. That is business.